According to the Reuters Institute at the University of Oxford, the CNN Prima NEWS multiplatform news service has once again become the most trusted commercial news media outlet in the Czech Republic. CNN Prima NEWS has long presented itself as an election specialist, something confirmed by last year’s election coverage.
And what does it offer this year? At least two major pre-election debates a week, special formats, including the Generation Z Super Debate featuring young politicians, as well as a packed week of election super debates with audiences in the studio. CNN Prima NEWS has opted for experienced, tried-and-tested journalists – Terezie Tománková, Petr Suchoň, Pavlína Wolfová, Petr Převrátil and Lucie Čermáková. Mondays are devoted to debates between candidates for mayor in selected regional capitals, while Wednesdays feature debates between candidates for the Senate. A series of profile interviews with the leaders of individual parties and movements is also being broadcast in the programme K VĚCI. Everything will culminate in a week of super debates, followed by a weekend election centre beginning on election Saturday, with continuously updated results, analyses, exclusive commentary and the use of the popular interactive Magic Wall screen. Thanks to cooperation with the STEM agency and unique data-based estimates, once the results of the first round of the Senate elections have been counted, CNN Prima NEWS will show which candidates have the greatest chance of winning in the second round and what the new balance of power in the Senate might look like. Ahead of the second round, CNN Prima NEWS plans to broadcast head-to-head debates between all candidates competing for the seats. Election content also dominates the CNNPrima.cz website. In addition to up-to-date information and reports, it offers a range of analyses, commentaries and infographics that help readers easily understand complex election issues. Polls and voting via QR codes during CNN Prima NEWS television broadcasts also play an important role. “At CNN Prima NEWS, we take pre-election coverage extremely seriously. The entire team spends many months preparing for it. Through our coverage, we want to reaffirm our position as the most trusted commercial news media outlet in the Czech Republic and build on our highly successful coverage of last year’s elections to the Chamber of Deputies,” says CNN Prima NEWS Editor-in-Chief Tomáš Vojáček.
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