CNN Prima NEWS will remain in the Czech Republic for another five years. The extension of the license was announced by representatives of CNN International during the fifth anniversary of the multiplatform at the MONEY MONEY MONEY conference, where they were full of praise for the Czech operation. Since its launch, the CNN Prima NEWS channel has grown year after year. This year alone, through mid-April, it recorded a 2.36% audience share in the 15+ target group.
Thanks to the hard work of the CNN Prima NEWS newsroom, the platform continues to convert effort into a growing share of the television market. Since its launch in May 2020, the reach of CNN Prima NEWS has grown significantly. The average monthly reach on TV increased by 27% to 3,074,062 viewers, while the number of real users (RU) on the website rose by 71% to 2,681,037 RU. The CNN Prima NEWS website is now almost three times stronger than the site of its main news television competitor. The newsroom also launched a new current affairs show, Souvislosti Markéty Fialové, on Prima’s main channel. The premiere opened with a major investigative piece on Guru Jára, which was cited by most major media outlets.
Shows and mobile app
The best performers in 2024 among CNN Prima NEWS shows were PARTIE with Terezie Tománková, the evening show 360° with Pavlína Wolfová and Michal Půr, and the traditional Evening News. The early evening business segment Co na to vaše peněženka also remains popular. The most-watched broadcast was PARTIE on January 19, with 293,000 viewers in the 15+ category. Together with the main Prima channel, the episode reached 764,000 viewers in this category. Viewers can now access their favorite shows and the latest news easily through the new CNN Prima NEWS mobile app. With just a few taps, users can send in videos or information on current events and share them with the newsroom. “CNN Prima NEWS has an excellent editorial team full of professionals at the top of their fields. But that alone wouldn’t be enough to achieve this level of success. I’m glad our approach to CNN Prima NEWS as a multiplatform – combining TV news, online, audio, video podcasts, print, and soon new channels and formats driven by evolving technology – is paying off. We’ll be focusing even more on multimedia content. Our mission is not only to deliver high-quality, objective, and accessible news, but to do so as quickly and effectively as possible for millions of consumers in the Czech Republic,” says Director of News and Current Affairs at CNN Prima NEWS Martin Švehlák.
Prima Group CEO Marek Singer receiving a plaque from CNN International Vice President for Brand Licensing Konstantinos Oikonomou on the occasion of the CNN Prima NEWS license renewal.
Conference and license renewal
CNN Prima NEWS celebrated the anniversary with the MONEY MONEY MONEY business conference, co-hosted by Terezie Tománková and CNN star Richard Quest. That same day, Quest also aired his famous show Quest Means Business from a studio in Prague’s Strašnice district. Conference guests included Czech National Bank Governor Aleš Michl, former CNB Governor Miroslav Singer, and former Czech President Václav Klaus. Discussions focused on the current market climate amid the threat of a trade war, Donald Trump’s policies, the direction of the European Union and Czechia, and possible paths to future prosperity. During the event, Prima Group CEO Marek Singer and guests from CNN International announced the extension of CNN’s brand license for another five years. The international guests praised the ongoing collaboration and emphasized that CNN International also draws on content produced by CNN Prima NEWS. “CNN Prima NEWS began broadcasting five years ago during the global COVID-19 pandemic. Despite the circumstances, it has become a leader in the Czech market, thanks to its professional values, ethics, determination, and the content it produces. We have several brand partners around the world, and I can confidently say Prima is among the very best,” said Vice President for Brand Licensing at CNN International Konstantinos Oikonomou. The anniversary conference will also be featured in a special CNN Prima NEWS magazine hitting newsstands in the coming days.
Election year
The entire CNN Prima NEWS team is already working on pre-election programming, which will be the platform’s most extensive coverage to date. Viewers can look forward to several pre-election debates and final superdebates moderated by Terezie Tománková and Petr Suchoň, as well as in-depth coverage of every aspect of this year’s crucial parliamentary elections. “News reporting is something you either do wholeheartedly, or not at all. At CNN Prima NEWS, we’ve always chosen the former – and for that, I thank our entire newsroom. This approach to covering major news events, whether in Czechia or abroad, is regularly recognized by our growing viewer base. We will continue building on that. This year is an election year, and I can promise that our coverage of this key parliamentary election will be the most extensive and comprehensive since the launch of CNN Prima NEWS,” says Editor-in-Chief of News and Current Affairs at CNN Prima NEWS Tomáš Vojáček.
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